Work the Details Production

Work the Details production


G7 Calibration for Beautiful, Consistent Color

Will my brand colors be consistent?
Maintaining the color consistency of your brand is important to you and to us. That is why we are G7 Master Qualified. G7 stands for grayscale plus the seven colors: Cyan, Magenta, Yellow, Black, Red, Green, and Blue. It defines the grayscale appearance and a calibration method for adjusting any CMYK imaging device to simulate the G7 grayscale definition. What that means is that you’ll see consistent color output from all our different printing devices.

First Surface vs. Second Surface Printing

What is first and second surface printing?
In first surface printing, we print the image directly on the front of the acrylic, creating a matte, non-glare finish. With second surface printing, we print the image on the back of the acrylic. You look through the acrylic, which creates depth and dimension. With second surface printing, the ink is protected behind the acrylic so you can easily clean fingerprints and smudges. We often print using both first and second surface, which creates even more depth and dimension.


What is Sintra?
Sintra is the brand name for a premium PVC product that has been in use for more than 30 years. Sintra has a consistent bright surface for beautiful high-definition printing. In addition, it offers superior dent and scratch resistance, comes in different sizes, and can be contour cut and drilled. We often use Sintra as a lightweight but rigid base for our StoryWall designs.

CNC Router

What is contour cutting?
Contour cutting is cutting around the edge of an image following the design’s outer edge. Since many of our modular designs have contour cuts, we use state-of-the-art computer-controlled CNC routers and laser cutters to produce precision contour cuts. We can cut various materials, including Sintra, plastic, foam, wood, composites, acrylic, steel, aluminum, and other metal plates.


Cast Aluminum Plaque

What is a cast plaque?
Casting is a 6000-year-old process that has stood the test of time. A mold of sand or clay is crafted. Then, molten bronze or aluminum is poured into the mold. The metal solidifies forming a durable, one-piece plaque. 

Bronze or aluminum | Sizes up to 96″ | Nonpolluting electric furnaces | Prime grade lead- and mercury-free alloys | Discounts on multiple castings of identical plaques | Polished, buffed, painted, or oxiized finish | Lifetime guarantee 

Precision Tooled Bronze Plaque

What is a precision-tooled plaque?
A high-speed machining process and advanced finishing capabilities allow us to create a rapid prototype out of premium bronze, brass, or aluminum sheets. 

Museum-quality exhibits

What is an etched plaque?
Chemical etching, a process that dates back to the Middle Ages, allows us to transfer the most complex artwork to a brass, bronze, copper, or stainless steel surface. When used in combination with StoryWall’s cast and precision tooled plaques, our etched medallions and emblems provide the precision needed to accentuate any plaque.

Museum-quality exhibits

What is a printed plaque?
We direct print your plaque on clear or frosted acrylic. The acrylic can be printed first or second surface or both. It can be contour cut, drilled, and polished for a finished look.

Dimensional Letters & Logos

Metal Letters & Logos

Why metal letters & logos?
Nothing communicates quality, strength, and sophistication like handcrafted metal letters and logos. The classic look of bronze, aluminum, stainless steel, or other alloys can be created to deliver a timeless signature of extraordinary style.

Flat Cut Metal | Intricate detail in multiple alloys and finish options
Cast Metal | 60 standard letter styles | 70 finish options
Fabricated Metal | Sizes from 2″ to 120″ x 6″ deep | Stainless steel | Structually robust guages of Aluminum

Laser Cut Acrylic

Why laser-cut acrylic letters & logos?
When your project calls for precision, laser-cut acrylic is the right choice. Laser-cut designs with exacting precision. The finished product is sharp, beautiful, and cost-effective.

Sizes fo 1″ to 72″ | Lightweight and easy to install | Custom painting and high resolution printing

Laminated Letters & Logos

Why laminated letters & logos?
From room signage to lobby reception areas will stand out with elegant laminate display letters and logos artfully infuse metals, plastics, and specialty materials.

Illuminated Letters & Logos

Why illuminated letters & logos?
Give your signage a distinctive, sophisticated look with crisp, precision-machined letter that produce an even diffused glow. These acrylic letters feature seamless, precisely defined edges and a low, 1.5″ profile. The diffused effect is beautiful and sophisticated, worthy of the highest end establishment.